Some open sourced enthusiasts predict that in the not too distant future closed sources of information and software will diminish and will not be able to compete with open sources. In the mobile world, many android enthusiasts voice their dislike towards the closed and rigid structure of closed systems such as the Apple iPhone with its iOS. They foresee the downfall and demise of the Apple iPhone. However, even to this day the iPhone is still one of the best selling smartphones that have been made and sold.
Research shows that Android devices currently make up 79% of the mobile market share. This is up around 10% from last year and this figure is still estimated to grow. This coincides with a 3% fall in the market share for the iOS for the same year. However, it is clearly evident there is still a real demand for the iPhone. Apple sold 6.1 million units of the first generation iPhone. From then Apple’s sales has continually grown and in 2012 the iPhone 5 became the highest selling handset with 27.4 million handsets sold which is 13% of all smartphones sold worldwide. This success has also continued with the launch of the new iPhone 5s and 5c models breaking records in sales for the opening weekend with 9 million handsets sold worldwide.
How, do you ask has Apple been able to maintain its popularity and fanatic customer base who continue to purchase its products when many Android and open sourced enthusiast predict the demise of closed systems such as the iPhone?
The popularity of the iPhone has largely been due to its exclusivity and the image it projects. Who wants a phone that everyone else has. There is no doubt that the Android operating system will continue to grow as many handset companies continue to use this free, open source operating system to provide customers products with lower cost and greater customizability. However, there will always be a part of the market who purchase due to exclusivity of a certain product. The iOS unlike the Android operating system is exclusive to only Apple products. However, this does not mean that if Apple hypothetically started to release horrible quality operating systems that could not compete with other operating systems such as Android, that customers still will buy the product. People pay higher prices for exclusivity and image and that is what Apple has already established. Hence, they will still be able to attract customers to buy their products due to their distinct difference from other market competitors. This is the largest selling power that Apple products have. I have ended this post with the video below which is one of the many video parodies of the new Apple iPhone that is up on YouTube. It gives you a perspective on what Android enthusiasts might think of the iPhone and also a laugh as well. Enjoy!
Cover Image: http://bit.ly/Hc3PgU